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Marketing is about how best one can communicate the value of a product, service or brand to customers, buyers or consumers, for the purpose of eventually selling that product, service, or brand.

It used to be that marketing was primarily done via word of mouth, and then who could shout that word the loudest. The theory remains the same; the practice has changed considerably.

Digging deeper into subject interests can help you in a number of ways:

  • Confirm whether this is (or isn't) something you would be interested in enough to want to study it at university either as the focus of your degree or a minor/elective

  • Give you some inspiration to use when creating your questions and topics for IA's (coursework) and your Extended Essay

  • Provide you with content for your university application writing in the future, enabling you to reflect on the things you've been doing to explore your interests in a way that is academically relevant to the course or institution you are applying for.

Useful Resources

Blog | Podcast
The blog from EDHEC business school where articles are published from their faculty on a variety of current topics. You can also access their podcast series and magazine here.
Click Here >
Institute of Data & Marketing Blogs
Blog | Website
The Blogs from the IDM are free to access and focus on what is trending in digital, direct and data marketing by leaders in the industry.
Click Here >
Business 2 Community
An online community focused on sharing the latest news surrounding Social Media, Marketing, Branding, Public Relations & much more.
Click Here >
Business of Fashion
A well-respected e-publication covering the intersection of business, fashion and technology.
Click Here >
Harvard Business Review
E-Magazine | Podcast | Video | Blog
The well respected Harvard Business Review has a blog, online magazine, podcasts, videos and a search by topics to find the thoughts of industry leaders on current issues within the business world.
Click Here >
Young Marketing Manager Programmes
Events | Conference
Gain an immersive experience of Marketing alongside top professionals. Choose below either our Young Marketing Manager Weekend or our Young Marketing Manager Summer Experience.
Click Here >
Michigan Journal of Business
The MJB is an undergraduate run academic business journal at the Stephen M.Ross School of Business at the University of Michigan Ann Arbor. The catalogue of previous issues is available for free online.
Click Here >
Online Course
Coursera is an online platform for distance learning. They have a range of free courses delivered by universities. Search in this section to find courses of interest to you, often these are courses you can follow at your own pace.
Click Here >
Online Course
The X Series courses on the EdX platform are free online courses delivered by universities and aimed at helping you explore areas of interest.
Click Here >
Online Course
FutureLearn is a free online platform where universities from around the globe host FREE online courses you can undertake in your areas of interest. Browse courses by categories or use the search bar to find courses relevant to your interests
Click Here >
On-line on-demand Work Experience Courses
Online Course | Work Experience
Scroll down on the weblink to find a range of internship courses across a range of subjects but all with a link to Operation Wallacea's key missions around biodiversity and conservation.
Click Here >
Springpod Virtual Work Experience
Work Experience
Virtual work experience Opportunities across a range of companies and sectors. Most of them are free.
Click Here >
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