Marketing

Marketing

Digging deeper into subject interests can help you in a number of ways:

  • Confirm whether this is (or isn't) something you would be interested in enough to want to study it at university either as the focus of your degree or a minor/elective

  • Give you some inspiration to use when creating your questions and topics for IA's (coursework) and your Extended Essay

  • Provide you with content for your university application writing in the future, enabling you to reflect on the things you've been doing to explore your interests in a way that is academically relevant to the course or institution you are applying for.

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Institute of Data & Marketing Blogs
Blog | Website
The Blogs from the IDM are free to access and focus on what is trending in digital, direct and data marketing by leaders in the industry.
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Business 2 Community
E-Magazine
An online community focused on sharing the latest news surrounding Social Media, Marketing, Branding, Public Relations & much more.
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Harvard Business Review
E-Magazine | Podcast | Video | Blog
The well respected Harvard Business Review has a blog, online magazine, podcasts, videos and a search by topics to find the thoughts of industry leaders on current issues within the business world.
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Michigan Journal of Business
Journal
The MJB is an undergraduate run academic business journal at the Stephen M.Ross School of Business at the University of Michigan Ann Arbor. The catalogue of previous issues is available for free online.
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Coursera
Online Course
Coursera is an online platform for distance learning. They have a range of free courses delivered by universities. Search in this section to find courses of interest to you, often these are courses you can follow at your own pace.
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EdX
Online Course
The X Series courses on the EdX platform are free online courses delivered by universities and aimed at helping you explore areas of interest.
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FutureLearn
Online Course
FutureLearn is a free online platform where universities from around the globe host FREE online courses you can undertake in your areas of interest. Browse courses by categories or use the search bar to find courses relevant to your interests
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