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Growing a Global Brand Masterclass


Friday 26th January 2024 30 Bedford Square, London, WC1B 3EE £750


About the Masterclass

This masterclass offers you insight into the global sport industry through an immersive learning experience. It has been designed to help you acquire understanding of the key principles involved in growing a global brand. The programme of the day is as follows:

  • An introduction to growing a global brand

  • Conducting market research and analysis

  • Harnessing the power of storytelling

  • Expanding global presence

  • Managing customer experience

  • Scaling and leveraging a global brand

  • The future of stakeholder engagement

Who is this masterclass for?

This masterclass if suitable for individuals aged 18 years or older from a variety of career backgrounds, including those who are just starting out.

How will this masterclass be delivered?

You will attend the masterclass in-person for one day and then completes 10 hours of online content.

Please do not register to attend if you have any lessons or other pre-planned activities that may overlap with this masterclass, unless you have been given authorised permission to do so.


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