Interactive Masterclasses in the experience economy with Les Roches and Glion November 2021


Glion Institute of Higher Education and Les Roches Global Hospitality Education will deliver interactive Masterclasses online in November.


They will provide unique opportunities for students between 15 and 18 years old to gain a better understanding of this dynamic professional world and its many career opportunities.


In this series of interactive Masterclasses you will develop some new skills and learn about a future working environment that might just be a perfect match for your ambitions.


Each Masterclass will include some situational quizzes to answer, which will then be explained and students will also get a chance to ask questions.


At the end of the Masterclass series, students who have taken part in at least three sessions will receive a global certificate of participation mentioning each Masterclass they attended.


Win a 1-week Summer Camp!

As an added incentive for students to attend our Masterclasses, we’ve created a competition to win a free place on one of the 2022 Summer Programs at either Glion or Les Roches.


To enter, the student must attend 2 or more full Masterclass sessions, then submit a short (250-300 words) essay on why they should be chosen for this prize.


The Power of Brand Story Telling

Date: Monday, November 22 2021 at 18:00 GMT / 19:00 CET

Duration: 60 - 90 minutes


Have you ever wondered why some people buy a Rolex over another watch brand? Or how Harley-Davidson has created such a strong brand that it became the most popular tattoo in the USA? This master class will provide you with an understanding of how successful brands have managed to leverage storytelling through psychology and the creation of emotional attachment. In markets that are increasingly competitive and digitally-driven, brand is everything. You will discover some of the 12 archetypes that each and every brand is associated with.


Discover future Careers in the Experience Economy with Glion and Les Roches

Date: Monday, November 29 2021 at 18:00 GMT / 19:00 CET

Duration: 60 - 90 minutes


This last Masterclass lets you discover the exciting, rewarding and truly international careers within the experience economy. Your hosts, Fabienne Rollandin, Director of External Relations will discuss the wide array of different career paths a hospitality management degree from Glion Institute of Higher Education or Les Roches Global Hospitality Education can open up for you.


These include:

Hotels & tourism / Luxury retail & services / Wine & gastronomy / Banking & finance / Sports & events / Business & Consultancy and many more


Our students will also tell you about their own experience and their journey on our various campuses.


We will also be happy to answer your questions.



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