Date: Tuesday 14th March 2023 Time: 15:00 GMT Location: Online
About the Open Class
Assistant Professor, Anwesha De, from Bocconi, is hosting a Marketing open class titled 'Brand Management in the Age of Social Media Influencers'. The class will explore how brands can influence influencer-follower connections to impact the behaviour of consumers, in terms of awareness, engagement, and purchase decision.
Who can attend?
Anyone with an interest in studying Marketing at University.
Please do not register to attend if you have any lessons or other pre-planned activities that may overlap with this class.