This free Masterclass from Glion will introduce you to the fascinating world of luxury.
We will ask and discuss What is luxury? What are its origins? How has it evolved? And What are the various sectors of business considered as luxury?
Hosted by Glion alumna and expert in the field of hospitality business education, Fabienne Rollandin, we will explore the different customer generations and how they relate to luxury. And inspired by the Glion Bachelor’s Specialization in Luxury Brand Strategy, we will look at the latest luxury trends and factors driving this evolution, as well as the disruptors delivering a new luxury guest experience. Finally, we will examine the technologies that are driving luxury globally and how they are influencing customer behaviour.
View the rest of the autumn Masterclass program from Les Roches and Glion here
Competition: win a scholarship place on a 2022 Summer Program
As an added incentive for students to attend our Masterclasses, we’ve created a competition to win a free place on one of the 2022 Summer Programs at either Glion or Les Roches. To enter, the student must attend 2 or more full Masterclass sessions, then submit a short (250-300 words) essay on why they should be chosen for this prize.