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Marketing

Marketing is about how best one can communicate the value of a product, service or brand to customers, buyers or consumers, for the purpose of eventually selling that product, service, or brand.

It used to be that marketing was primarily done via word of mouth, and then who could shout that word the loudest. The theory remains the same; the practice has changed considerably.

Good to Know

Universities Offering Degrees within

Marketing

Campus
Institution Name
Country
Campus Style
Institution Size
Selectivity
Education Model
University of Bath
UK
One main campus where all student facilities are based. It is 10 minutes on the bus from the City.
Large Institution 15,000-30,000
Highly Selective (10-25% admitted) Bath looks at applications holistically, looking carefully at personal statements.
All courses at University of Bath offer the opportunity of a professional placement or study abroad.
University of Birmingham
UK, UAE
Our campus is just outside of the city centre of Birmingham, 7 minutes from our train station.
Very Large Institution >30,000
Selective (25-50% admitted)
We are a Russell Group university which hosts outstanding teaching and learning on campus.
University of Bristol
UK
Bristol's academic facilities are located in a defined campus area, separate to the accommodation.
Large Institution 15,000-30,000
Highly Selective (10-25% admitted)
Bristol's academic facilities are located in a defined campus area, separate to the accommodation.
Brock University
Canada
Brock is situated in the heart of the Niagara region, putting you in the centre of a vibrant and cul
Large Institution 15,000-30,000
Somewhat Selective (50-75% admitted) Need to meet prerequisite subject/grade requirements in addition to G11/12 grade average requirement
We offer so many ways for you to design your degree, your way. In most of our programs.
Cardiff University
UK
City Campus
Very Large Institution >30,000
Selective (25-50% admitted)
We have 350 different courses in a wide range of subjects
Carleton University
Canada
City Island Campus
Large Institution 15,000-30,000
Selective (25-50% admitted)
Liberal Arts and Science (Major/minor Model), Researched Focused Institution, Teaching Focused Institution
Università Cattolica del Sacro Cuore
Italy
Each of the 5 campuses is different including both City and Suburban campuses
Very Large Institution >30,000
Somewhat Selective (50-75% admitted)
Multidisciplinary (13 different Schools)
City University London
UK
City Campus
Medium Institution 5000-15,000
Highly Selective (Business School), Selective, Somewhat Selective
We offer a range of programmes aimed at equipping students for professional life.
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Common Degree/ Major Names

BA
Mass Communications
BA
Sport Media
BA
Promotional Media
BA
Fashion Promotion
BA
Marketing Communications
BA
Digital Marketing
BA/BSc
Marketing Management
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Useful Skills

Idea Visualisation
ICT
Analytical
Data Manipulation
Staying Motivated / Working Hard
Organisation
Design Mindset
Teamwork
Staying Positive (Resilience)
Research
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Skills
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