Marketing

Marketing is about how best one can communicate the value of a product, service or brand to customers, buyers or consumers, for the purpose of eventually selling that product, service, or brand.

It used to be that marketing was primarily done via word of mouth, and then who could shout that word the loudest. The theory remains the same; the practice has changed considerably.

Good to Know

Universities Offering Degrees within

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Marketing

Campus
Institution Name
Country
Campus Style
Institution Size
Selectivity
Education Model
The American University of Paris
France
City Campus
Small Institution <5000
Selective (25-50% admitted)
Liberal Arts and Science (Major/minor Model), Integrated or Thematic degrees, Teaching Focused Institution
American University
USA
Our 91-acre campus is located in northwest of Washington DC
Medium Institution 5000-15,000
Selective (25-50% admitted)
Single Subject Focus (Joint degrees available), Liberal Arts and Science (Major/minor Model), Integrated or Thematic degrees, Researched Focused Institution, Teaching Focused Institution
School of Economics and Business at the University of Amsterdam
The Netherlands
UvA has 4 open city campuses
Very Large Institution >30,000
Some programmes are selective, based on a selection test
UvA is a research focused institution that offers more than 200 programmes in different disciplines
Amsterdam School of International Business (Amsterdam University of Applied Sciences)
The Netherlands
Modern city campus with range of facilities
Small Institution <5000
Open Admission (almost all admitted) - All applicants who meet the admission requirements are admitted to our business school.
Applied learning with a single subject focus
Brussels School of Governance (Vesalius College)
Belgium
City Island Campus
Small Institution <5000
Somewhat Selective (50-75% admitted) - We adopt a holistic approach to admissions.
Liberal Arts and Science (Major/minor Model)
The University of Bath
UK
Suburban Campus
Large Institution 15,000-30,000
Selective (25-50% admitted). Selectiveness varies, with some courses being more competitive than others.
Researched Focused Institution
University of Birmingham
UK, UAE
Our campus is just outside of the city centre of Birmingham, 7 minutes from our train station.
Very Large Institution >30,000
Selective (25-50% admitted)
We are a Russell Group university which hosts outstanding teaching and learning on campus.
Bishop's University
Canada
Suburban/rural campus (town of approximately 7,000 people)
Small Institution <5000
Somewhat Selective (50-75% admitted)
Liberal Arts and Sciences Education Model
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Common Degree/ Major Names

BA
Mass Communications
BA
Sport Media
BA
Promotional Media
BA
Fashion Promotion
BA
Marketing Communications
BA
Digital Marketing
BA/BSc
Marketing Management
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Useful Skills

Idea Visualisation
ICT
Analytical
Data Manipulation
Staying Motivated / Working Hard
Organisation
Design Mindset
Teamwork
Staying Positive (Resilience)
Research
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