Marketing is about how best one can communicate the value of a product, service or brand to customers, buyers or consumers, for the purpose of eventually selling that product, service, or brand.
It used to be that marketing was primarily done via word of mouth, and then who could shout that word the loudest. The theory remains the same; the practice has changed considerably.
Good to Know
Good to Know text
An Example University
Give the reader a sense of what your campus is like
Give a sense of your education model - e.g. Liberal Arts, or Single Subject focused
USA and 3 international AU Centers in Brussels Belgium, Nairobi Kenya, and Madrid Spain.
Island Campus in a City
We are a college-centered research institution.
University of Bath
Mainly a single subject focus with a small amount of joint majors.
University of Birmingham
The University of Birmingham is located in the heart of England with campuses in the Edgbaston and Selly Oak areas of the city of Birmingham.
Very Large Institution
We offer Single Honours, Joint Honours and a Liberal Arts and Sciences Degree where you can combine subjects within majors, minors and electives.
Suburban/rural campus (town of approximately 7,000 people)
Liberal Arts and Sciences Education Model
Residential campus in a city
Subject focused, with a foundation in Liberal Arts. Students apply directly into their program of interest. They focus on their subject/major-specific courses beginning in their first semester, while also exploring other areas through Liberal Arts. Many students pursue more than one subject.
University of Bristol
Highly Selective or Selective, depending on the programme.
Single and joint honours degrees, offering a mixture of large lectures and small class teaching, with extensive practical components in relevant degrees (e.g. engineering)