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Marketing

Marketing is about how best one can communicate the value of a product, service or brand to customers, buyers or consumers, for the purpose of eventually selling that product, service, or brand.

It used to be that marketing was primarily done via word of mouth, and then who could shout that word the loudest. The theory remains the same; the practice has changed considerably.

Good to Know

Universities Offering Degrees within

Marketing

Campus
Institution Name
Country
Campus Style
Institution Size
Selectivity
Education Model
University of Westminster
UK
City
Large Institution 15,000-30,000
Highly Selective (Media, Fashion, Architecture, Arts), Less Selective
Single subject focus
University of York
UK
Suburban Campus - We've got the best of both worlds - a green, parkland campus within walking-distance of one of the U
Large Institution 15,000-30,000
Selective (25-50% admitted)
Single Subject Focus (Joint degrees available), Integrated or Thematic degrees, Researched Focused Institution, Teaching Focused Institution
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Common Degree/ Major Names

BA
Fashion Branding and Communication
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Useful Skills

Idea Visualisation
ICT
Analytical
Data Manipulation
Staying Motivated / Working Hard
Organisation
Design Mindset
Teamwork
Staying Positive (Resilience)
Research
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Skills
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