NUCB Undergraduate School Presents: Case Method Virtual Experience Days


NUCB Undergraduate School is offering prospective students the opportunity to join our case method experience days free of charge. This is the perfect chance to be a part of a real demonstration of the case method with participants from all over the world to fully understand if this MBA style teaching methodology is a good fit for you.



Case Method

This method was first used at Harvard in the early 20th century and has since become hugely popular thanks to its effectiveness in developing knowledge, skills, and attitudes among experienced students. The case method is at the core of the NUCB Undergraduate School academic experience. In its simplest form, each case is a simulation of a real-world business problem, and students are expected to take on the role of the protagonist, or decision-maker, to solve that problem and discuss the reasoning or logic behind each of their decisions.



***All times are listed Japan Standard time (JST) GMT +9


Tuesday, November 02: 10:00 - 11:00 Dr. Guo, Ph.D. Humboldt University of Berlin (Germany) NUCB Business School Assistant Professor Introduction to Game Theory - Prisoner's Dilemma: The Nash Equilibrium has been used to analyze wars, marketing strategies, and even penalty kicks in football.


Wednesday, November 17: 15:00 - 16:00 Dr. Qin, Ph.D. Waseda University (Japan) NUCB Business School Associate Professor Consumer Psychology - Anchoring Effect: How can firms take advantage of cognitive bias with a marketing strategy?

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