Marketing

Marketing is about how best one can communicate the value of a product, service or brand to customers, buyers or consumers, for the purpose of eventually selling that product, service, or brand.

It used to be that marketing was primarily done via word of mouth, and then who could shout that word the loudest. The theory remains the same; the practice has changed considerably.

Good to Know

Skills

Common Degree/Major Names

BA	Organizational Communication
BA	Promotional Media
BA	Public Relations
BA	Sport Media

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Useful Skills

	Staying Positive (Resilience)
	Teamwork
	Written Communication

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Marketing

Marketing UK

Marketing CAN/USA

DEEPER SUBJECT EXPLORATION

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This is a great way to help you decide whether this subject area is really something you would want to study at the depth of a degree.

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further resources

Universities

Universities Offering Degrees within Accounting and Finance

Institution	Country	Campus Type	Size	Education Model	Selectivity
University of Chichester	UK	City Island Campus	Medium Institution 5000-15,000	Both Single and Dual honours at Undergraduate with a focus on practical application	Less Selective (>75% admitted) - certain courses are more competitive than others and therefore more selective.
Royal Holloway, University of London	UK	Suburban Campus, Rural Campus	Medium Institution 5000-15,000	We offer a variety of single honours, joints and major/minor combinations. Royal Holloway also offers Liberal Arts degrees which enables students to study in a variety of different departments.	Somewhat Selective (50-75% admitted)
University of the Arts London	UK	City Campus	Large Institution 15,000-30,000	UAL offers a range of honours and integrated masters courses in the wider subject areas: Art, Design, Fashion, Media and Communications, Performing Arts	Highly Selective (10-25% admitted), Selective, Somewhat Selective
Michigan State University	USA	City Island Campus	Very Large Institution >30,000	Liberal Arts with a heavy emphasis on research	Somewhat Selective (50-75% admitted)
University of Navarra	Spain, USA, Germany	City Campus	Medium Institution 5000-15,000	Liberal Arts and wide range of focused Academic Subjects	Somewhat Selective
Bishop's University	Canada	Suburban Campus, Rural Campus	Small Institution <5000	Liberal Arts and Sciences Education Model	Somewhat Selective (50-75% admitted)
New York University	USA, UAE, China	City Island Campus, City Campus	Very Large Institution >30,000	Liberal Arts, 230+ areas of study	Extremely Selective (<10% admitted) High performing students with 6s and 7s. IB DP predictions are accepted in lieu of SAT / ACT.

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