Marketing

Marketing is about how best one can communicate the value of a product, service or brand to customers, buyers or consumers, for the purpose of eventually selling that product, service, or brand.

It used to be that marketing was primarily done via word of mouth, and then who could shout that word the loudest. The theory remains the same; the practice has changed considerably.

Good to Know

Skills

Common Degree/Major Names

BA/BSc	Advertising
BSc	Business Psychology
BA	Creative Business
BA	Digital Marketing
BA	Fashion Branding and Communication
BA	Fashion Communication
BA	Fashion Promotion
BA/BSc	International Marketing
BA/BSc	Marketing
BA	Marketing Communications
BA/BSc	Marketing Management
BA	Mass Communications
BA	Organizational Communication

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Useful Skills

	Analytical
	Attention to Detail
	Creativity
	Data Manipulation
	Design Mindset
	ICT
	Idea Visualisation
	Organisation
	Problem Solving
	Research
	Speaking (Verbal Communication)
	Staying Motivated / Working Hard
	Staying Positive (Resilience)

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Marketing

Marketing UK

Marketing CAN/USA

DEEPER SUBJECT EXPLORATION

Access resources for you to "Read" around your subject from books, to blogs, taster lectures and events.

This is a great way to help you decide whether this subject area is really something you would want to study at the depth of a degree.

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further resources

Universities

Universities Offering Degrees within Accounting and Finance

Institution	Country	Campus Type	Size	Education Model	Selectivity
University of Melbourne	Austalia	City Island Campus	Very Large Institution >30,000	The Melbourne curriculum enables students to explore their passions and strengths, while giving the flexibility to specialise when students are ready. We offer seven bachelors degrees in the Melbourne curriculum – arts, biomedicine, commerce, design, fine arts, music, and science – covering over 100 different study areas. We also offer specialist degrees in agriculture and oral health, where everything students study is structured for the chosen discipline. Students start with a three-year bachelors degree. Once completed, they can enter the workforce with a broad knowledge base and career-ready skills. Or, gain specialised knowledge via a graduate degree or in graduate research. https://www.youtube.com/watch?v=PubbNsh5zyQ	Merit based entry for UG. Students who receive IB score and meet prerequisite subjects are guaranteed an offer. No interview, reference letters, personal statement required.
Curtin University	Australia	Suburban Campus	Very Large Institution >30,000	We are a global university recognised for innovation in learning and teaching, with our curriculum, learning experiences and delivery methods highly responsive to the changing needs of industry and careers. Our diverse range of undergraduate and postgraduate courses provide you with the right skills, knowledge and experience to enable you to follow your passion and put it to work at Curtin.	Somewhat Selective (50-75% admitted) - Some programs (like our quota health programs) have a high selective rate due to minimal places available. Other courses like arts and commerce are easier to achieve in admission in if the minimum score has been achieved.
Edith Cowan University	Australia, Sri Lanka	Suburban Campus City Island Campus	Large Institution 15,000-30,000	At ECU, we believe that human creativity, combined with the inspiration of learning, has the power to transform lives and create a better world. So we’ll prepare you by teaching you the skills we know industries and employers are looking for, such as creative thinking and problem-solving. We’ll encourage you to have a positive mindset, and to see problems as opportunities. Speaking of teaching, we’re also an established Australian leader in the quality of our teaching. It’s a big part of our values. And it’s why our graduates have rated us 5 stars for 17 years straight in the Good Universities Guide.	Somewhat Selective (50-75% admitted)
Western Sydney University	Australia	Suburban Campus City Campus	Very Large Institution > 30,000	Research Focused Institution, Teaching Focused Institution	Selective (25-50% admitted)
Murdoch University	Australia	Suburban Campus	Large Institution 15,000-30,000	Murdoch University offers undergraduate (Bachelor) and postgraduate (Graduate Certificate, Graduate Diploma, and Master) level degree programs with a specialisation in environmental, sustainability, conservation and veterinary science.	Selective (25-50% admitted)
UNSW Sydney	Australia	City Island Campus, Suburban Campus	Very Large Institution > 30,000	UNSW’s strategic priorities actively address the challenges we face today - from climate change and renewable energies to lifesaving medical treatments and breakthrough technologies. We aim to make an impact on people’s lives around the world. In 2020, UNSW evolved its motto to “Scientia corde mente et manu” - Knowledge by Heart, Mind and Hand. This is more than just a slogan of renewed values and aspirations. It captures the fact that we serve higher purpose, and are committed to serving society through knowledge sharing and new discovery.	Selective (25-50% admitted)
University of Queensland	Australia	City Island Campus	Very Large Institution > 30,000	You'll be inspired by passionate and engaging lecturers who are ready to empower you with the skills, confidence and knowledge you need to face a future of unknowns. At UQ, we're committed to enriching your studies and developing your employability to prepare you for a career you'll love. We support you to gain knowledge, leadership skills and adopt an innovative mindset.	Selective (25-50% admitted)
Purdue University Northwest	USA	Suburban Campus	Medium Institution 5000-15,000		Somewhat Selective (50-75% admitted)
European School of Economics		City Campus	Small Institution <5000	Single Subject Focus (Joint degrees available) - A practical and pragmatic approach to education.	Highly Selective (10-25% admitted) - We are looking beyond your grades: we're looking at the whole of you.
John Cabot University	Italy	City Campus	Small Institution <5000	Liberal Arts and Science (Major/minor Model)	Somewhat Selective (50-75% admitted)
Babson College	USA	Suburban Campus	Small Institution <5000	Babson offers one degree, a Bachelor of Science in Business Administration with 26 concentrations.	Highly Selective (10-25% admitted)
Northumbria University	UK	City Campus	Very Large Institution >30,000	Single Subject Focus (Joint degrees available), Researched Focused Institution, Teaching Focused Institution
University of Kent	UK	Suburban Campus	Large Institution 15,000-30,000	Our students are encouraged to become global citizens, think independently & develop original ideas	Somewhat Selective (50-75% admitted)
Durham University	UK	City Campus, City Island Campus, Suburban Campus	Large Institution 15,000-30,000 A high volume of applications means a number of programmes can be more selective than others	Single Subject Focus (Joint degrees available), Liberal Arts and Science (Major/minor Model), Integrated or Thematic degrees, Researched Focused Institution, Vocationally Focused Institution (multiple integrated internships)	Extremely Selective (<10% admitted)
Carleton University	Canada	City Island Campus	Large Institution 15,000-30,000	Over 26 degrees & over 200 programs with an emphasis on hands-on learning	Open Admission (almost all admitted) - For most programs, if a student meets the requirements, they will be admitted.
University of Rochester	USA	Suburban Campus	Medium Institution 5000-15,000	Research university with a flexible curriculum	Highly Selective (10-25% admitted)
Keele University		Rural Campus	Medium Institution 5000-15,000	Single Subject Focus (Joint degrees available), Integrated or Thematic degrees	Somewhat Selective (50-75% admitted)
Queens University	Canada	City Island Campus	Large Institution 15,000-30,000	Medical-Doctoral Research University	Highly Selective (10-25% admitted)
Brock University	Canada	City Island Campus	Large Institution 15,000-30,000	We offer so many ways for you to design your degree, your way. In most of our programs.	Somewhat Selective (50-75% admitted) Need to meet prerequisite subject/grade requirements in addition to G11/12 grade average requirement
York University	Canada	City Campus	Very Large Institution >30,000	Single Subject Focus (Joint degrees available), Liberal Arts and Science (Major/minor Model), Integrated or Thematic degrees, Single Focus Institution (e.g. Business School, Researched Focused Institution	Somewhat Selective (50-75% admitted) Admission requirements vary by programs.
The Hong Kong University of Science and Techonology	Hong Kong, China	City Island Campus, Suburban Campus	Large Institution 15,000-30,000	Single Subject Focus (Joint degrees available), Liberal Arts and Science (Major/minor Model), Integrated or Thematic degrees, Single Focus Institution (e.g. Business School, Researched Focused Institution, Teaching Focused Institution, Vocationally Focused Institution (multiple integrated internships)
University of Leicester	UK	City Campus	Medium Institution 5000-15,000	We are proud to be one of the world’s leading research-intensive universities.	Highly Selective (10-25% admitted)
The American University of Paris	France	City Campus	Small Institution <5000	Liberal Arts and Science (Major/minor Model), Integrated or Thematic degrees, Teaching Focused Institution	Selective (25-50% admitted)
College of Wooster	USA	Suburban Campus	Small Institution <5000	Liberal Arts and Science (Major/minor Model), Researched Focused Institution, Undergraduate Only Institution	Selective (25-50% admitted)
Loughborough University	UK	Suburban Campus	Medium Institution 5000-15,000	A comprehensive university offering Bachelors, Masters & research degrees across a range of subjects	Selective (25-50% admitted) - We look for students with high academic achievement, motivation & passion for their chosen subject

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