Marketing

Marketing

Marketing is about how best one can communicate the value of a product, service or brand to customers, buyers or consumers, for the purpose of eventually selling that product, service, or brand.

It used to be that marketing was primarily done via word of mouth, and then who could shout that word the loudest. The theory remains the same; the practice has changed considerably.

Good to Know

 

Common Degree/Major Names

BA/BSc
Advertising
BSc
Business Psychology
BA
Creative Business
BA
Digital Marketing
BA
Fashion Branding and Communication
BA
Fashion Communication
BA
Fashion Promotion
BA/BSc
International Marketing
BA/BSc
Marketing
BA
Marketing Communications
BA/BSc
Marketing Management
BA
Mass Communications
BA
Organizational Communication
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Useful Skills

Analytical
Attention to Detail
Creativity
Data Manipulation
Design Mindset
ICT
Idea Visualisation
Organisation
Problem Solving
Research
Speaking (Verbal Communication)
Staying Motivated / Working Hard
Staying Positive (Resilience)
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FIND OUT MORE
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DEEPER SUBJECT EXPLORATION 

Access resources for you to "Read" around your subject from books, to blogs, taster lectures and events.

This is a great way to help you decide whether this subject area is really something you would want to study at the depth of a degree.

FIND UNIVERSITIES

Explore universities from our search engine that offer degrees within this field to get you started.

You can also use the degree names listed above when searching for courses on other sites

 
 

Universities Offering Degrees within Accounting and Finance

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Institution
Country
Campus Type
Size
Education Model
Selectivity
The American University of Paris
France
City Campus
Small Institution <5000
Liberal Arts and Science (Major/minor Model), Integrated or Thematic degrees, Teaching Focused Institution
Selective (25-50% admitted)
College of Wooster
USA
Suburban Campus
Small Institution <5000
Liberal Arts and Science (Major/minor Model), Researched Focused Institution, Undergraduate Only Institution
Selective (25-50% admitted)
Loughborough University
UK
Suburban Campus
Medium Institution 5000-15,000
A comprehensive university offering Bachelors, Masters & research degrees across a range of subjects
Selective (25-50% admitted) - We look for students with high academic achievement, motivation & passion for their chosen subject
University of Brighton
UK
City Campus
Large Institution 15,000-30,000
Integrated or Thematic degrees, Researched Focused Institution, Teaching Focused Institution, Vocationally Focused Institution (multiple integrated internships)
University of Southampton
UK, Malaysia
City Campus, City Island Campus
Large Institution 15,000-30,000
We are a research focused institution offering single subject degrees, joint honours, integrated degrees as well as Liberal Arts and Science.
School of Economics and Business at the University of Amsterdam
The Netherlands
City Island Campus
Very Large Institution >30,000
UvA is a research focused institution that offers more than 200 programmes in different disciplines
Some programmes are selective, based on a selection test
University of Florida
USA
Rural Campus
Very Large Institution >30,000
Liberal Arts and Science (Major/minor Model), Researched Focused Institution, Teaching Focused Institution
Selective (25-50% admitted)
Purdue University-Main Campus
USA
Suburban Campus
Very Large Institution >30,000
Tier one research institution in the U.S. Many opportunities for undergraduate research.
Selective (25-50% admitted)
WHU – Otto Beisheim School of Management
Germany
City Campus, City Island Campus
Small Institution <5000
Single Focus Business School with multiple integrated internships
Selective (25-50% admitted)
UWE Bristol
UK
City Campus, Suburban Campus
Very Large Institution >30,000
Single Subject Focus (Joint degrees available), Teaching Focused Institution, Vocationally Focused Institution (multiple integrated internships)
Less Selective (>75% admitted). Certain courses are more competitive and therefore will be more selective.
University of East Anglia (UEA)
UK
Suburban Campus
Medium Institution 5000-15,000
Researched Focused Institution, Teaching Focused Institution
Somewhat Selective (50-75% admitted)
EDHEC Business School
France
City Campus, Suburban Campu
Medium Institution 5000-15,000
Business School
Selective (25-50% admitted)
Bryant University
USA
Suburban Campus
Small Institution <5000
Business and Arts/Sciences
Somewhat Selective (50-75% admitted) Average GPA 3.4/4.0 and SAT 1220
University of Essex
UK
Suburban Campus
Large Institution 15,000-30,000
Single Subject Focus (Joint degrees available), Researched Focused Institution, Teaching Focused Institution
Less Selective (>75% admitted)
Brunel University London
UK
Suburban Campus
Medium Institution 5000-15,000
Liberal Arts and Science (Major/minor Model), Integrated or Thematic degrees, Researched Focused Institution, Teaching Focused Institution
Selective (25-50% admitted) Admissions rate varies by subjects, with Medicine and Healthcare subjects extremely selective
The University of Hong Kong (HKU)
Hong Kong
City Campus
Large Institution 15,000-30,000
Liberal Arts and Science (Major/minor Model), Integrated and Thematic degrees, Researched Focused Institution
Highly Selective (10-25% admitted)
California State University, Long Beach
USA
Suburban Campus
Very Large Institution >30,000
Liberal Arts and Science (Major/minor Model): Accessible, Practical, Affordable
Selective (25-50% admitted)
Amsterdam School of International Business (Amsterdam University of Applied Sciences)
The Netherlands
City Campus, City Island Campus
Small Institution <5000
Applied learning with a single subject focus
Open Admission (almost all admitted) - All applicants who meet the admission requirements are admitted to our business school.
Syracuse University
USA
City Campus
Medium Institution 5000-15,000
We offer both liberal arts and pre-professional programs of study, with a flexible curriculum.
Selective (25-50% admitted) Rates of admission vary by intended program of study
UIC Barcelona
Spain (double Bachelor's Degree programs in UK)
City Island Campus, Suburban Campus
Medium Institution 5000-15,000
UIC Barcelona focuses on a theoretical-practical teaching based on interships.
Selective (25-50% admitted)
Minerva University
USA, South Korea, India, Germany, Argentina, UK and Taiwan.
City Campus
Small Institution <5000
Fully active learning in every class. Small, engaging seminar format.
Extremely Selective (<10% admitted) - https://www.minerva.kgi.edu/undergraduate-program/admissions/applicant-qualifications/
UBC - University of British Columbia
Canada
Suburban Campus
Very Large Institution (Vancouver) Medium Institution (Okanagan)
We are a comprehensive, research-based institution with flexible study options to suit individual learners’ needs.
Selective (25-50% admitted)
Trinity College Dublin
Ireland
City Island Campus
Medium Institution 5000-15,000
Single or Joint honours focus (but with some flexibility in pathways, and opportunities to undertake electives in different disciplines).
Highly Selective (10-25% admitted)
University of Warwick
UK
Suburban Campus
Large Institution 15,000-30,000
We offer a range of degrees including: Single Subject Focus (Joint degrees available), Liberal Arts and Science (Major/minor Model) and Thematic degrees
Highly Selective (10-25% admitted)
Queen Mary, University of London
UK, Malta
City Island Campus
Large Institution 15,000-30,000
Strong research driven world class experience
Highly Selective (10-25% admitted)
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