Marketing

Marketing is about how best one can communicate the value of a product, service or brand to customers, buyers or consumers, for the purpose of eventually selling that product, service, or brand.

It used to be that marketing was primarily done via word of mouth, and then who could shout that word the loudest. The theory remains the same; the practice has changed considerably.

Good to Know

Skills

Common Degree/Major Names

BA/BSc	Advertising
BSc	Business Psychology
BA	Creative Business
BA	Digital Marketing
BA	Fashion Branding and Communication
BA	Fashion Communication
BA	Fashion Promotion
BA/BSc	International Marketing
BA/BSc	Marketing
BA	Marketing Communications
BA/BSc	Marketing Management
BA	Mass Communications
BA	Organizational Communication

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Useful Skills

	Analytical
	Attention to Detail
	Creativity
	Data Manipulation
	Design Mindset
	ICT
	Idea Visualisation
	Organisation
	Problem Solving
	Research
	Speaking (Verbal Communication)
	Staying Motivated / Working Hard
	Staying Positive (Resilience)

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Marketing

Marketing UK

Marketing CAN/USA

DEEPER SUBJECT EXPLORATION

Access resources for you to "Read" around your subject from books, to blogs, taster lectures and events.

This is a great way to help you decide whether this subject area is really something you would want to study at the depth of a degree.

FIND UNIVERSITIES

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further resources

Universities

Universities Offering Degrees within Accounting and Finance

Institution	Country	Campus Type	Size	Education Model	Selectivity
University of Kent	UK	Suburban Campus	Large Institution 15,000-30,000	Our students are encouraged to become global citizens, think independently & develop original ideas	Somewhat Selective (50-75% admitted)
Durham University	UK	City Campus, City Island Campus, Suburban Campus	Large Institution 15,000-30,000 A high volume of applications means a number of programmes can be more selective than others	Single Subject Focus (Joint degrees available), Liberal Arts and Science (Major/minor Model), Integrated or Thematic degrees, Researched Focused Institution, Vocationally Focused Institution (multiple integrated internships)	Extremely Selective (<10% admitted)
Carleton University	Canada	City Island Campus	Large Institution 15,000-30,000	Liberal Arts and Science (Major/minor Model), Researched Focused Institution, Teaching Focused Institution	Selective (25-50% admitted)
University of Rochester	USA	Suburban Campus	Medium Institution 5000-15,000	Research university with a flexible curriculum	Highly Selective (10-25% admitted)
Keele University		Rural Campus	Medium Institution 5000-15,000	Single Subject Focus (Joint degrees available), Integrated or Thematic degrees	Somewhat Selective (50-75% admitted)
Queens University	Canada	City Island Campus	Large Institution 15,000-30,000	Medical-Doctoral Research University	Highly Selective (10-25% admitted)
Brock University	Canada	City Island Campus	Large Institution 15,000-30,000	We offer so many ways for you to design your degree, your way. In most of our programs.	Somewhat Selective (50-75% admitted) Need to meet prerequisite subject/grade requirements in addition to G11/12 grade average requirement
York University	Canada	City Campus	Very Large Institution >30,000	Single Subject Focus (Joint degrees available), Liberal Arts and Science (Major/minor Model), Integrated or Thematic degrees, Single Focus Institution (e.g. Business School, Researched Focused Institution	Somewhat Selective (50-75% admitted) Admission requirements vary by programs.
The Hong Kong University of Science and Techonology	Hong Kong, China	City Island Campus, Suburban Campus	Large Institution 15,000-30,000	Single Subject Focus (Joint degrees available), Liberal Arts and Science (Major/minor Model), Integrated or Thematic degrees, Single Focus Institution (e.g. Business School, Researched Focused Institution, Teaching Focused Institution, Vocationally Focused Institution (multiple integrated internships)
University of Leicester	UK	City Campus	Medium Institution 5000-15,000	We are proud to be one of the world’s leading research-intensive universities.	Highly Selective (10-25% admitted)
The American University of Paris	France	City Campus	Small Institution <5000	Liberal Arts and Science (Major/minor Model), Integrated or Thematic degrees, Teaching Focused Institution	Selective (25-50% admitted)
College of Wooster	USA	Suburban Campus	Small Institution <5000	Liberal Arts and Science (Major/minor Model), Researched Focused Institution, Undergraduate Only Institution	Selective (25-50% admitted)
Loughborough University	UK	Suburban Campus	Medium Institution 5000-15,000	A comprehensive university offering Bachelors, Masters & research degrees across a range of subjects	Selective (25-50% admitted) - We look for students with high academic achievement, motivation & passion for their chosen subject
University of Brighton	UK	City Campus	Large Institution 15,000-30,000	Integrated or Thematic degrees, Researched Focused Institution, Teaching Focused Institution, Vocationally Focused Institution (multiple integrated internships)
University of Southampton	UK, Malaysia	City Campus, City Island Campus	Large Institution 15,000-30,000	We are a research focused institution offering single subject degrees, joint honours, integrated degrees as well as Liberal Arts and Science.
School of Economics and Business at the University of Amsterdam	The Netherlands	City Island Campus	Very Large Institution >30,000	UvA is a research focused institution that offers more than 200 programmes in different disciplines	Some programmes are selective, based on a selection test
University of Florida	USA	Rural Campus	Very Large Institution >30,000	Liberal Arts and Science (Major/minor Model), Researched Focused Institution, Teaching Focused Institution	Selective (25-50% admitted)
Purdue University-Main Campus	USA	Suburban Campus	Very Large Institution >30,000	Tier one research institution in the U.S. Many opportunities for undergraduate research.	Selective (25-50% admitted)
WHU – Otto Beisheim School of Management	Germany	City Campus, City Island Campus	Small Institution <5000	Single Focus Business School with multiple integrated internships	Selective (25-50% admitted)
UWE Bristol	UK	City Campus, Suburban Campus	Very Large Institution >30,000	Single Subject Focus (Joint degrees available), Teaching Focused Institution, Vocationally Focused Institution (multiple integrated internships)	Less Selective (>75% admitted). Certain courses are more competitive and therefore will be more selective.
University of East Anglia (UEA)	UK	Suburban Campus	Medium Institution 5000-15,000	Researched Focused Institution, Teaching Focused Institution	Somewhat Selective (50-75% admitted)
EDHEC Business School	France	City Campus, Suburban Campu	Medium Institution 5000-15,000	Business School	Highly Selective (10-25% admitted)
Bryant University	USA	Suburban Campus	Small Institution <5000	Business and Arts/Sciences	Somewhat Selective (50-75% admitted) Average GPA 3.4/4.0 and SAT 1220
University of Essex	UK	Suburban Campus	Large Institution 15,000-30,000	Single Subject Focus (Joint degrees available), Researched Focused Institution, Teaching Focused Institution	Selective (25-50% admitted)
Stockholm School of Economics (SSE)	Sweden	City Campus	Small Institution <5000	Single Focus Institution	Highly Selective (10-25% admitted)

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