Marketing

Marketing is about how best one can communicate the value of a product, service or brand to customers, buyers or consumers, for the purpose of eventually selling that product, service, or brand.

It used to be that marketing was primarily done via word of mouth, and then who could shout that word the loudest. The theory remains the same; the practice has changed considerably.

Good to Know

Common Degree/Major Names

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Useful Skills

Listening

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DEEPER SUBJECT EXPLORATION

Access resources for you to "Read" around your subject from books, to blogs, taster lectures and events.

This is a great way to help you decide whether this subject area is really something you would want to study at the depth of a degree.

FIND UNIVERSITIES

Explore universities from our search engine that offer degrees within this field to get you started.

You can also use the degree names listed above when searching for courses on other sites

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Universities Offering Degrees within Accounting and Finance

Institution	Country	Campus Type	Size	Education Model	Selectivity
The University of Hong Kong (HKU)	Hong Kong	City Campus	Large Institution 15,000-30,000	Liberal Arts and Science (Major/minor Model), Integrated and Thematic degrees, Researched Focused Institution	Highly Selective (10-25% admitted)
California State University, Long Beach	USA	Suburban Campus	Very Large Institution >30,000	Liberal Arts and Science (Major/minor Model): Accessible, Practical, Affordable	Selective (25-50% admitted)
Amsterdam School of International Business (Amsterdam University of Applied Sciences)	The Netherlands	City Campus, City Island Campus	Small Institution <5000	Applied learning with a single subject focus	Open Admission (almost all admitted) - All applicants who meet the admission requirements are admitted to our business school.
Syracuse University	USA	City Campus	Medium Institution	We offer both liberal arts and pre-professional programs of study, with a flexible curriculum.	Selective (25-50% admitted) Rates of admission vary by intended program of study
UIC Barcelona	Spain (double Bachelor's Degree programs in UK)	City Island Campus, Suburban Campus	Medium Institution	UIC Barcelona focuses on a theoretical-practical teaching based on interships.	Selective
Minerva Schools at KGI	USA, South Korea, India, Germany, Argentina, UK and Taiwan.	City	Small Institution	https://www.minerva.kgi.edu/undergraduate-program/academics/philosophy-pedagogy/	Extremely Selective - https://www.minerva.kgi.edu/undergraduate-program/admissions/applicant-qualifications/
An Example University	UK	City Campus City Island Campus Suburban Campus Rural Campus	Small	Give a sense of your education model - e.g. Liberal Arts, or Single Subject focused	Selective
University of Pittsburgh	USA	City	Large Institution	Pitt is a public, research 1 institution.	Selective Pitt has rolling admissions meaning the earlier you apply the better your chance of acceptance.
University of Wisconsin-Madison	USA	City - Island Campus	Very Large Institution	Liberal arts, exploratory. Students will take classes across disciplines.	Selective
The New School (NYC and Paris, including Parsons School of Design)	USA, France	Urban City	Medium Institution New York, Small Institution Paris	Art and design / Liberal Arts/ Performing Arts	Selective and Somewhat Selective
University of Navarra	Spain, USA, Germany	Urban City	Medium Institution	Liberal Arts and wide range of focused Academic Subjects	Somewhat Selective
Bocconi University	Italy	City Island Campus	Medium Institution 5000-15,000	Our programs provide ground-breaking and innovative course content through hands-on interaction	Highly Selective (10-25% admitted)

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