Marketing

Marketing is about how best one can communicate the value of a product, service or brand to customers, buyers or consumers, for the purpose of eventually selling that product, service, or brand.

It used to be that marketing was primarily done via word of mouth, and then who could shout that word the loudest. The theory remains the same; the practice has changed considerably.

Good to Know

Skills

Common Degree/Major Names

BA	Organizational Communication
BA	Promotional Media
BA	Public Relations
BA	Sport Media

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Useful Skills

	Staying Positive (Resilience)
	Teamwork
	Written Communication

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Marketing

Marketing UK

Marketing CAN/USA

DEEPER SUBJECT EXPLORATION

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This is a great way to help you decide whether this subject area is really something you would want to study at the depth of a degree.

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further resources

Universities

Universities Offering Degrees within Accounting and Finance

Institution	Country	Campus Type	Size	Education Model	Selectivity
UBC - University of British Columbia	Canada	Suburban Campus, City Campus	Very Large Institution >30,000	We offer a flexible approach to academics that allows learners to choose their own path to success.	Highly Selective (10-25% admitted) - Admission is competitive and holistic - different courses and campuses will vary in requirements.
Trinity College Dublin	Ireland	City Island Campus	Large Institution 15,000-30,000	Single or Joint honours focus (but with some flexibility in pathways, and opportunities to undertake electives in different disciplines).	Highly Selective (10-25% admitted)
University of Warwick	UK	Suburban Campus	Large Institution 15,000-30,000	Warwick have single and joint degree courses available with a focus on Interdisciplinarity	Highly Selective (10-25% admitted)
EHL Hospitality Business School	Switzerland and Singapore	City Campus, City Island Campus, Suburban Campus	Small Institution <5000	Single Focus Institution - A business school with a touch of hospitality, giving you great know-how and soft skills.	Selective (25-50% admitted)
Rollins College	USA	Suburban Campus	Small Institution <5000	Liberal Arts and Sciences	Somewhat Selective (50-75% admitted)
Queen Mary, University of London	UK, Malta	City Island Campus	Large Institution 15,000-30,000	Strong research driven world class experience	Highly Selective (10-25% admitted)
University of Lancaster	UK, Germany, Ghana	Rural Campus, City Campus	Medium Institution 5000-15,000	We are one of the few universities to offer a major/minor system for the majority of our courses. This means that students will apply for a major subject through UCAS, then upon arrival choose an additional minor subject. Students will then study both of these subjects for their first year.	Selective (25-50% admitted)
Modul University Vienna	Austria	City Island Campus, Suburban Campus	Small Institution <5000	A mix of practical learning and theory based lectures/seminars.	Selective (25-50% admitted) - Holistic Admissions Approach: no entrance exam, acceptance is merit based mixed with motivations.
Tilburg University	The Netherlands	Suburban Campus	Medium Institution 5000-15,000	Tilburg University offers singe subject focus degree, such as Economics or Psychology, as well as interdisciplinary, such as Global Management of Social Issues or Cognitive Science and Artificial Intelligence, and an even more flexible Liberal Arts & Sciences program.	Less Selective (>75% admitted)
University of Westminster	UK	Urban City	Large Institution 15,000-30,000	Single subject focus	Highly Selective (Media, Fashion, Architecture, Arts), Less Selective
Rutgers University	USA	Urban City, Suburban Campus	Very Large Institution >30,000	We are a large, state, research university. Our offerings include liberal arts and professional schools such as Business, Engineering, Performing and Visual Arts, Pharmacy, etc.	Selective (25-50% admitted)
Cardiff University	UK	City Campus	Very Large Institution >30,000	We have 350 different courses in a wide range of subjects	Selective (25-50% admitted)
University of Reading	UK, Malaysia	Suburban Campus	Large Institution 15,000-30,000	Single subject and extensive joint honours	Not given by institution
City University London	UK	City Campus	Medium Institution 5000-15,000	We offer a range of programmes aimed at equipping students for professional life.	Highly Selective (Business School), Selective, Somewhat Selective
University of Toronto	Canada	City Island Campus, Suburban Campus	Very Large Institution >30,000	UofT is a leading comprehensive research institution where students can mix & match programs areas.	Highly Selective (10-25% admitted). The majority of our programs want low to mid 30's, competitive areas STEM/BUS high 30s+

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