Marketing

Marketing is about how best one can communicate the value of a product, service or brand to customers, buyers or consumers, for the purpose of eventually selling that product, service, or brand.

It used to be that marketing was primarily done via word of mouth, and then who could shout that word the loudest. The theory remains the same; the practice has changed considerably.

Good to Know

Skills

Common Degree/Major Names

BA	Organizational Communication
BA	Promotional Media
BA	Public Relations
BA	Sport Media

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Useful Skills

	Staying Positive (Resilience)
	Teamwork
	Written Communication

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Marketing

Marketing UK

Marketing CAN/USA

DEEPER SUBJECT EXPLORATION

Access resources for you to "Read" around your subject from books, to blogs, taster lectures and events.

This is a great way to help you decide whether this subject area is really something you would want to study at the depth of a degree.

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further resources

Universities

Universities Offering Degrees within Accounting and Finance

Institution	Country	Campus Type	Size	Education Model	Selectivity
WHU – Otto Beisheim School of Management	Germany	City Campus, City Island Campus	Small Institution <5000	Single Focus Business School with multiple integrated internships	Selective (25-50% admitted)
UWE Bristol	UK	City Campus, Suburban Campus	Very Large Institution >30,000	Single Subject Focus (Joint degrees available), Teaching Focused Institution, Vocationally Focused Institution (multiple integrated internships)	Less Selective (>75% admitted). Certain courses are more competitive and therefore will be more selective.
University of East Anglia (UEA)	UK	Suburban Campus	Medium Institution 5000-15,000	Researched Focused Institution, Teaching Focused Institution	Somewhat Selective (50-75% admitted)
EDHEC Business School	France	City Campus, Suburban Campu	Medium Institution 5000-15,000	Business School	Highly Selective (10-25% admitted)
Bryant University	USA	Suburban Campus	Small Institution <5000	Business and Arts/Sciences	Somewhat Selective (50-75% admitted) Average GPA 3.4/4.0 and SAT 1220
University of Essex	UK	Suburban Campus	Large Institution 15,000-30,000	Single Subject Focus (Joint degrees available), Researched Focused Institution, Teaching Focused Institution	Selective (25-50% admitted)
Stockholm School of Economics (SSE)	Sweden	City Campus	Small Institution <5000	Single Focus Institution	Highly Selective (10-25% admitted)
Brunel University London	UK	Suburban Campus	Medium Institution 5000-15,000	Liberal Arts and Science (Major/minor Model), Integrated or Thematic degrees, Researched Focused Institution, Teaching Focused Institution	Selective (25-50% admitted) Admissions rate varies by subjects, with Medicine and Healthcare subjects extremely selective
The University of Hong Kong (HKU)	Hong Kong	City Campus	Large Institution 15,000-30,000	Liberal Arts and Science (Major/minor Model), Integrated and Thematic degrees, Researched Focused Institution	Highly Selective (10-25% admitted)
California State University, Long Beach	USA	Suburban Campus	Very Large Institution >30,000	Liberal Arts and Science (Major/minor Model): Accessible, Practical, Affordable	Selective (25-50% admitted)
Amsterdam School of International Business (Amsterdam University of Applied Sciences)	The Netherlands	City Campus, City Island Campus	Small Institution <5000	Applied learning with a single subject focus	Open Admission (almost all admitted) - All applicants who meet the admission requirements are admitted to our business school.
Syracuse University	USA	City Campus	Medium Institution 5000-15,000	We offer both liberal arts and pre-professional programs of study, with a flexible curriculum.	Selective (25-50% admitted) Rates of admission vary by intended program of study
UIC Barcelona	Spain (double Bachelor's Degree programs in UK)	City Island Campus, Suburban Campus	Medium Institution 5000-15,000	UIC Barcelona focuses on a theoretical-practical teaching based on interships.	Selective (25-50% admitted)
Minerva University	USA, South Korea, India, Germany, Argentina, UK and Taiwan.	City Campus	Small Institution <5000	Fully active learning in every class. Small, engaging seminar format.	Extremely Selective (<10% admitted) - https://www.minerva.kgi.edu/undergraduate-program/admissions/applicant-qualifications/
Fordham University	USA	Urban City	Medium Institution 5000-15,000	Liberal Arts	Selective (25-50% admitted)

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