Marketing

Marketing is about how best one can communicate the value of a product, service or brand to customers, buyers or consumers, for the purpose of eventually selling that product, service, or brand.

It used to be that marketing was primarily done via word of mouth, and then who could shout that word the loudest. The theory remains the same; the practice has changed considerably.

Good to Know

Skills

Common Degree/Major Names

BA	Organizational Communication
BA	Promotional Media
BA	Public Relations
BA	Sport Media

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Useful Skills

	Staying Positive (Resilience)
	Teamwork
	Written Communication

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Marketing

Marketing UK

Marketing CAN/USA

DEEPER SUBJECT EXPLORATION

Access resources for you to "Read" around your subject from books, to blogs, taster lectures and events.

This is a great way to help you decide whether this subject area is really something you would want to study at the depth of a degree.

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further resources

Universities

Universities Offering Degrees within Accounting and Finance

Institution	Country	Campus Type	Size	Education Model	Selectivity
University of Leeds	UK	City Island Campus	Very Large Institution >30,000	We offer a wide variety of single honours and interdisciplinary programmes	Selective (25-50% admitted)
University of Pittsburgh	USA	City Campus	Large Institution 15,000-30,000	Pitt is a public, research 1 institution.	Selective (25-50% admitted) Pitt has rolling admissions meaning the earlier you apply the better your chance of acceptance.
University of Birmingham	UK, UAE	City Campus, Suburban Campus	Very Large Institution >30,000	We are a Russell Group university which hosts outstanding teaching and learning on campus.	Selective (25-50% admitted)
Maastricht University	The Netherlands	City Campus	Large Institution 15,000-30,000	Education system is Problem-based Learning. For BA’s we have three liberal arts degrees and 16 focused degrees.	Less Selective (>75% admitted) , Selective (25-50% admitted)
University of Sussex	UK	Suburban Campus	Large Institution 15,000-30,000	Single and Joint Honours but a new Liberal Arts degree and keenly promote an interdisciplinary approach encouraging students to take subjects outside of their own where possible.	Somewhat Selective (50-75% admitted)
University of Bristol	UK	City Campus	Large Institution 15,000-30,000	Bristol's academic facilities are located in a defined campus area, separate to the accommodation.	Highly Selective (10-25% admitted)
American University	USA	Suburban Campus	Medium Institution 5000-15,000	Single Subject Focus (Joint degrees available), Liberal Arts and Science (Major/minor Model), Integrated or Thematic degrees, Researched Focused Institution, Teaching Focused Institution	Selective (25-50% admitted)
Swansea University	UK	City Island Campus	Large Institution 15,000-30,000	Single subject focussed and Joint Honours degrees	Somewhat Selective (50-75% admitted)
Boston University	USA	City Island Campus	Large Institution 15,000-30,000	Subject focused, with a foundation in Liberal Arts. Students apply directly into their program of interest. They focus on their subject/major-specific courses beginning in their first semester, while also exploring other areas through Liberal Arts. Many students pursue more than one subject.	Highly Selective (10-25% admitted)
University of Southern California (USC)	USA	City Island Campus	Large Institution 15,000-30,000	Liberal Arts Foundation with Subject Focus	Highly Selective (10-25% admitted)
Northeastern University	USA	City Island Campus	Medium Institution 5000-15,000	Northeastern is a research university that emphasizes the application of knowledge in the real world.	Highly Selective (10-25% admitted)
Regent’s University London	UK	City Campus	Small Institution <5000	5 main areas: Liberal Arts, Business, Psychology, Film & Media, Fashion & Design.	Somewhat Selective (50-75% admitted)
Wake Forest University	USA	Suburban Campus	Medium Institution 5000-15,000	Liberal Arts: Professors are teacher/scholars - they get to know who you are.	Highly Selective (10-25% admitted)
University of Exeter	UK	City Campus, Suburban Campus	Large Institution 15,000-30,000	Employability-driven and student-focused teaching	Somewhat Selective (50-75% admitted)
University of Edinburgh	Scotland - UK	Urban City, City Island Campus	Large Institution 15,000-30,000	Single and joint honours degrees, often with the opportunity to study additional outside modules.	Selective (25-50% admitted)

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