Marketing

Marketing is about how best one can communicate the value of a product, service or brand to customers, buyers or consumers, for the purpose of eventually selling that product, service, or brand.

It used to be that marketing was primarily done via word of mouth, and then who could shout that word the loudest. The theory remains the same; the practice has changed considerably.

Good to Know

Skills

Common Degree/Major Names

BA	Organizational Communication
BA	Promotional Media
BA	Public Relations
BA	Sport Media

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Useful Skills

	Staying Positive (Resilience)
	Teamwork
	Written Communication

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Marketing

Marketing UK

Marketing CAN/USA

DEEPER SUBJECT EXPLORATION

Access resources for you to "Read" around your subject from books, to blogs, taster lectures and events.

This is a great way to help you decide whether this subject area is really something you would want to study at the depth of a degree.

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further resources

Universities

Universities Offering Degrees within Accounting and Finance

Institution	Country	Campus Type	Size	Education Model	Selectivity
Università Cattolica del Sacro Cuore	Italy	City Campus	Very Large Institution >30,000	Multidisciplinary (13 different Schools)	Selective (25-50% admitted)
University of Bath	UK	Suburban Campus	Large Institution 15,000-30,000	All courses at University of Bath offer the opportunity of a professional placement or study abroad.	Highly Selective (10-25% admitted) Bath looks at applications holistically, looking carefully at personal statements.
University of Minnesota, Twin Cities	USA	City Campus	Very Large Institution >30,000	Liberal Arts and Science with a Research Focus	Selective (25-50% admitted)
Hult International Business School	UK, USA, UAE, China	Urban City	Small Institution <5000	Single subject focus on Business with Major and Minor options	Somewhat Selective (50-75% admitted)
University of Dundee	UK - Scotland	City Island Campus	Medium Institution 5000-15,000	The full spectrum as we have a broad range of courses across 10 academic schools.	Selective (25-50% admitted)
Oxford Brookes University	UK	Suburban Campus	Medium Institution 5000-15,000	Our graduates are known for their employability, students benefit from our strong industry links.	Our entry requirements vary from course to course. They range from 104-136 UCAS tariff points.
University of Manchester	UK	City Island Campus	Very Large Institution >30,000	Single subject focus with some predefined combination/Joint Honours courses that combine complementary areas of study e.g. Engineering with Management	Highly Selective (10-25% admitted)
University of Wisconsin-Madison	USA	City Island Campus	Very Large Institution >30,000	Liberal arts, exploratory. Students will take classes across disciplines.	Selective (25-50% admitted)
University of York	UK	Suburban Campus	Large Institution 15,000-30,000	Single Subject Focus (Joint degrees available), Integrated or Thematic degrees, Researched Focused Institution, Teaching Focused Institution	Selective (25-50% admitted)
Goldsmiths University	UK	City Campus	Medium Institution 5000-15,000	Single Subject Focus	Somewhat Selective (50-75% admitted)
Parsons Paris, The New School	New York City, United States / Paris, France	City Campus	Medium Institution 5000-15,000	Art and design, Inter/Transdisciplinary Education, Liberal Arts, Performing Arts	Selective (25-50% admitted)
University of Richmond	USA	Suburban Campus	Small Institution <5000	Liberal Arts and sciences	Highly Selective (10-25% admitted) if needing financial aid, Selective if not
University of Surrey	UK	Suburban Campus	Large Institution 15,000-30,000	Single Subject Focus (Joint degrees available), Integrated or Thematic degrees, Single Focus Institution (e.g. Business School, Researched Focused Institution, Teaching Focused Institution	Somewhat Selective (50-75% admitted)
IE University	Spain	City Campus, Suburban campus	Medium Institution 5000-15,000	Practical and personalised learning experience with internships and exchanges.	Selective (25-50% admitted)
Nagoya University of Commerce and Business	Japan	Suburban Campus	Small Institution <5000	100% Case Study Method.	Selective (25-50% admitted)

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